Add Call Tracking for Offline Conversions

Why Call Tracking is Important

If your business relies on phone inquiries or sales, call tracking is crucial to measure the effectiveness of your marketing campaigns. By linking phone conversions to specific campaigns, you can gain insights into which efforts are driving results and optimize accordingly.

Missed Opportunities: Without Call Tracking, You Miss Out on Offline Conversion Data

Many businesses focus heavily on online metrics, but up to 47% of conversions happen offline through phone calls. Without call tracking, you’re missing valuable data that could improve your marketing strategy.

Examples: How Call Tracking Can Boost Your Marketing

Local Service Business - 30% Conversion Increase
A local HVAC company used call tracking to measure phone leads from its Google Ads campaigns. By identifying which ads led to the most calls, they optimized their spending and increased conversions by 30%.

Real Estate Agency - Optimized Offline Sales
A real estate agency implemented call tracking for their print and online ads. They discovered that print ads generated 25% of phone inquiries, leading to better resource allocation for offline marketing.

E-commerce Store - Identified Phone Sales
An e-commerce store used call tracking to understand the value of phone support for high-ticket items. They found that calls closed 40% of their high-value sales, reshaping their support focus.

How to Implement Call Tracking

Step-by-Step Plan

1. Choose a Call Tracking Tool
Use tools like CallRail, HubSpot, or Twilio to set up call tracking for your business.

2. Assign Unique Numbers
Assign different phone numbers to specific campaigns—this includes online ads, print ads, and social media.

3. Track Performance
Monitor which numbers are driving the most calls and link them to conversion data in your CRM.

4. Analyze and Optimize
Use the data to identify top-performing campaigns, and adjust your budget and strategy to focus on what's working.

5. Integrate with Marketing Tools
Ensure your call tracking tool integrates with platforms like Google Analytics or HubSpot to have all your data in one place.

DIY Call Tracking Setup

Sign up for a tool like CallRail or Twilio.Assign different numbers to each marketing channel.Monitor results and adjust campaigns based on call data.

Key Takeaways

Call tracking gives you the offline conversion data you need to optimize marketing efforts that drive phone inquiries and sales.It’s easy to implement using tools like CallRail, HubSpot, or Twilio.Don’t miss out on the 47% of conversions that happen offline—call tracking bridges that gap.