Create Long-Form Blog Content

Why Long-Form Blog Content Matters

Long-form content (1,500+ words) helps your website rank higher on search engines and keeps users engaged longer. In-depth articles are more likely to cover a topic comprehensively, which boosts your SEO and increases the time visitors spend on your site, making them more likely to convert.

Short Content Misses SEO and User Engagement Opportunities

• Long-form content ranks 56% higher on average compared to shorter posts. Search engines prioritize thorough, well-researched content that answers user queries in detail.
Users stay on pages with long-form content for longer periods—leading to a 12% reduction in bounce rates.Comprehensive blog posts attract 3x more backlinks, which further improves your search engine rankings and authority.

Examples: How Long-Form Content Boosts Rankings and Engagement

HubSpot - 45% Increase in Organic Traffic

HubSpot consistently publishes long-form content (2,000+ words) that dives deep into marketing strategies. This led to a 45% increase in organic traffic and improved search rankings.

Neil Patel - 25% More Backlinks

Neil Patel found that his in-depth blog posts on SEO techniques attracted 25% more backlinks than shorter content, significantly boosting his site’s domain authority and rankings.

Backlinko - 68% Higher Ranking

By focusing on long-form, data-driven content, Backlinko’s blog posts rank in the top 5 for multiple high-traffic keywords, increasing overall visibility by 68%.

Plan: How to Create Long-Form Blog Content That Ranks

Follow these steps to create engaging long-form content that boosts your rankings and keeps users engaged:

1. Choose a Comprehensive Topic
Select a topic that allows for in-depth coverage. Focus on areas your audience cares about and that have room for extensive discussion or multiple angles.

2. Target Multiple Keywords
Research related keywords that users might search for and naturally include them throughout your post to maximize your chances of ranking for more search terms.

3. Create Structured, Scannable Content
Break up your content with headers, sub-headers, bullet points, and short paragraphs to keep it readable and engaging. Long-form content shouldn’t feel overwhelming.

4. Provide Actionable Insights
Make sure your content offers valuable, actionable steps for the reader to follow. Long-form content works best when it provides solutions, not just theory.

5. Promote and Refresh Content
Once published, share your blog post on social media, newsletters, and other platforms. Keep it updated over time to maintain relevance and improve its chances of ranking.

Do It Yourself

• Step 1: Choose a broad, relevant topic and create an outline for a 1,500-2,500 word blog post.
• Step 2: Include multiple related keywords throughout the post to optimize for SEO.
• Step 3: Break up your content with headers and provide practical, actionable insights.

Done For You

There are multiple options to create long-form content if you don’t want to do it yourself:

• AI Website Builder (e.g., Pineapple Builder)
  Pineapple Builder’s AI helps you create SEO-optimized long-form content tailored to your business. By using your specific business information and unique selling points, the AI delivers content that resonates with your target audience. This saves time and ensures content quality. Learn more at www.pineapplebuilder.com, starting from $12/month.
• Agencies
  Content marketing agencies like Siege Media or Brafton specialize in producing in-depth, long-form content. They handle everything from research to writing and promotion. Prices typically range from $3,000 to $10,000 per month, depending on the volume of content and strategy required.
• Freelancers
  For more flexibility, you can hire freelance writers with experience in long-form SEO content. Platforms like Upwork or Fiverr allow you to find writers at various price points, generally ranging from $100 to $500 per article depending on the writer's experience and the content length. This option is ideal for businesses with smaller budgets but still looking for quality.

Key Takeaways

Long-form content helps you:

• Rank higher on search engines by covering topics in-depth and using multiple keywords.
• Increase engagement by keeping users on your site longer and reducing bounce rates.
• Attract more backlinks, which boosts your site’s authority and SEO performance.

By consistently publishing long-form content, you can establish your brand as an authority while driving sustained traffic growth.