Display Trust Badges on Checkout Pages

Why Displaying Trust Badges on Checkout Pages Matters

Trust is essential when it comes to completing online purchases. Displaying trust badges on your checkout pages reassures users that their payment information is safe, reducing cart abandonment and increasing conversion rates. If customers don’t feel secure, they are more likely to abandon their carts before completing the transaction.

Lack of Trust Leads to Abandoned Carts

• 69% of online shoppers abandon their carts, with many citing security concerns as a key reason. Without trust badges, customers may feel uneasy about entering their personal or payment information.
Adding trust badges has been shown to increase conversion rates by 30% by reducing user anxiety and improving confidence in the security of your site.
• 56% of users look for security logos like SSL certificates, payment method logos (e.g., Visa, PayPal), and money-back guarantees before completing a purchase.

Examples: How Displaying Trust Badges Increased Conversions

Shopify - 12% Increase in Checkout Completion

Shopify merchants who added trust badges like SSL certificates and secure payment logos saw a 12% increase in checkout completion rates. By making their payment process visibly secure, customers were more likely to follow through with their purchase.

Gymshark - 15% Reduction in Cart Abandonment

Gymshark added money-back guarantee badges and secure payment logos to their checkout pages, resulting in a 15% reduction in cart abandonment.

Bluecrate - Boosted User Confidence

By incorporating recognized payment method logos like Visa, PayPal, and MasterCard at checkout, Bluecrate saw a significant boost in user confidence and conversions.

Plan: How to Display Trust Badges on Checkout Pages

Follow these steps to implement trust badges effectively on your checkout pages:

1. Add SSL Certificates
Ensure your site is SSL-certified and display the certificate badge near your checkout forms to reassure users that their data is encrypted and secure.

2. Include Secure Payment Logos
Add widely recognized payment method logos (e.g., Visa, MasterCard, PayPal) near your payment forms to show customers that you accept secure and trusted payment methods.

3. Display Money-Back Guarantee
Highlight a money-back guarantee badge if applicable. This reassures users that they can get a refund if they’re not satisfied with their purchase.

4. Position Badges Near Key Actions
Place trust badges near checkout buttons, payment forms, and areas where users enter sensitive information. These are the points where users need reassurance.

5. Test Badge Placement
Use A/B testing to experiment with different placements and combinations of trust badges to find what works best for increasing conversions on your site.

Do It Yourself

• Step 1: Install an SSL certificate and display its badge prominently on your checkout pages.
• Step 2: Add secure payment logos (Visa, PayPal) and place them near the payment forms.
• Step 3: If you offer a money-back guarantee, display the badge near the checkout button to reassure hesitant buyers.

Key Takeaways

Displaying trust badges helps you:

• Increase conversion rates by reassuring users that their payment information is safe.
• Reduce cart abandonment by building trust and alleviating concerns about security.
• Boost customer confidence, making it more likely that they will complete their purchase.

Trust badges are a simple, effective way to make your checkout process feel more secure and encourage users to follow through on their purchases, leading to higher sales and a better user experience.