Enable Social Login for Faster Signup

Why Social Login is Important

Enabling social login simplifies the signup process, removing friction for users who don’t want to create yet another account. This convenience can significantly improve signup rates and reduce abandonment during the registration process.

Slow Signups Reduce Conversions by 40%

• Long Forms Kill Conversions: Users are 40% more likely to abandon a signup form if it’s too long or requires them to create a new password.
• Reduced Retention: Complex logins make it harder for users to return to your site, resulting in lower user retention.
• Lost Opportunities: Without social login, potential customers may drop out of the funnel, leaving you with missed opportunities for engagement and sales.

Examples of Success with Social Login

Airbnb - 15% Signup Increase

Airbnb saw a 15% increase in new user signups after implementing social login options, offering users a quicker and easier way to register.

Hootsuite - Reduced Abandonment Rates

Hootsuite reduced their abandonment rates by 25% when they enabled social login, allowing users to connect with Facebook or Google.

Medium - Faster Engagement

Medium allows users to sign up via Twitter or Google, which resulted in higher retention rates because users didn’t need to remember new passwords.

How to Enable Social Login on Your Website

1. Choose Your Platforms
Select popular social login providers such as Google, Facebook, and LinkedIn to offer users flexibility. These platforms have large user bases, making them familiar and easy to use.

2. Integrate Social Login with Your Signup Forms
Add social login buttons to your existing signup forms, keeping them highly visible at the top of the page to reduce friction.

3. Ensure GDPR Compliance
Make sure your social login options are compliant with GDPR or other relevant regulations, especially if you're collecting user data.

4. Monitor Analytics
Track which social login platforms are being used the most and adjust your offerings based on user behavior.

5. Optimize for Mobile
Social login is especially effective on mobile, where typing long forms is cumbersome. Ensure the login buttons are easily accessible on smaller screens.

Do It Yourself

• Step 1: Use plugins or APIs like Firebase Authentication, Auth0, or built-in social login features on platforms like WordPress and Shopify to quickly enable social login.
• Step 2: Set up social login options in your backend by following the platform’s guidelines for integration.
• Step 3: Test your implementation to ensure a smooth and secure login process across all devices.

Key Takeaways

Social login reduces signup friction, leading to more completed signups and fewer abandoned forms.Offering multiple login options, like Facebook, Google, and LinkedIn, gives users flexibility and boosts retention rates.Social login is a proven method for improving conversions, especially on mobile platforms.