Highlight Industry Awards or Certifications

Why Highlighting Industry Awards and Certifications is Important

Showcasing industry awards and certifications helps build trust and credibility with your customers. It shows that your business is recognized by third parties for its excellence and expertise, which can increase customer confidence and lead to more conversions.

Lack of Trust Costs 30% of Sales

• Hesitation to Purchase: Customers are hesitant to buy from businesses that don't demonstrate credibility, and this can lead to a 30% drop in sales.
• Lack of Authority: Not showcasing your achievements and certifications can make you appear less reliable than competitors who do.
• Trust Barriers: Highlighting awards and certifications can remove the trust barrier that prevents customers from completing a purchase.

Examples: How Showcasing Awards Boosted Conversions

HubSpot - 20% Conversion Increase

After displaying their "Top CRM Award" on their homepage, HubSpot saw a 20% increase in conversions, as customers felt more confident in choosing their software.

Moz - Boosted Engagement with Certifications

Moz promoted its SEO certifications on the blog and product pages, leading to a 15% increase in user engagement, as users trusted their authority on the subject.

Shopify - Improved User Trust with Awards

By featuring eCommerce awards prominently on their homepage, Shopify was able to improve customer trust and saw a 12% increase in new user signups.

How to Highlight Industry Awards and Certifications

1. Choose Key Pages
Display your awards and certifications on the homepage, about page, and product pages to reassure users at key decision points.

2. Showcase Logos and Badges
Use award badges, certification logos, or official seals to visually communicate your credibility.

3. Provide Context
Briefly explain the importance of the award or certification so customers understand its relevance.

4. Keep it Updated
Regularly update your site with new achievements to maintain credibility and show continuous recognition.

Do It Yourself

• Step 1: Collect badges, logos, or certificates of your industry awards and certifications.
• Step 2: Place them in strategic locations on your website (homepage, product pages, etc.).
• Step 3: Add brief context or descriptions for each to explain their relevance to your customers.

Done For You

• Website Builders: Modern website builders like Pineapple Builder allow you to easily add and update awards and certifications across your site. These platforms handle the design and placement automatically, so you can focus on winning more awards!
• Agencies: You can hire a design or web agency to create custom graphics and integrate award showcases into your website.
• Freelancers: A freelance web designer can help you organize and display your achievements in a visually appealing way.

Key Takeaways

• Trust and Credibility: Showcasing awards and certifications removes trust barriers and boosts customer confidence.
• Higher Conversions: Awards and certifications displayed at decision points can lead to more sales and customer engagement.
• Keep It Updated: Regularly update your award showcases to maintain credibility and authority.