Highlight Popular Products

Why Highlighting Popular Products is Important

Highlighting your best-selling or most popular products creates social proof, encouraging new visitors to trust your brand and purchase the same items. When people see that others are buying a product, they are more likely to trust that it’s a good decision, which drives sales and conversions.

Popular Products Drive Sales: 35% Sales Lift from Social Proof

• 35% of customers are more likely to purchase a product when they see it’s popular or selling well, according to Nielsen.
Promoting popular products leverages social proof, which creates trust and confidence for new buyers, making them more likely to convert.
• Displaying best-sellers in prominent positions on your site can increase product visibility, further boosting engagement and sales.

Examples: How Promoting Popular Products Boosts Sales

Amazon - Increased Conversions with "Best-Seller" Tags

Amazon uses "Best-Seller" badges on top-performing products, increasing visibility and driving conversions. By leveraging popular products, they see a significant boost in sales across various categories.

Sephora - 25% Sales Increase

Sephora highlights popular beauty products through a “Top Rated” section on their homepage, resulting in a 25% increase in sales of featured items.

ASOS - Social Proof Leads to 15% Sales Growth

ASOS emphasizes trending items and customer favorites on their product pages, which has helped the brand achieve 15% sales growth from these targeted placements.

Plan: How to Highlight Popular Products for Maximum Impact

Here’s a step-by-step plan to effectively promote popular products on your website:

1. Identify Top Products
Analyze your sales data and user engagement to find the products that sell the most or generate the most interest.

2. Feature Popular Products on the Homepage
Add a section on your homepage that showcases your best-selling or most popular items to grab visitor attention as soon as they land.

3. Use “Best-Seller” Tags
Highlight popular products with a “Best-Seller” or “Most Popular” badge to make them stand out and instantly capture user interest.

4. Promote in Email Campaigns
Include popular products in your email campaigns to your audience, driving more attention to the items that are already performing well.

5. Update Regularly
Keep your popular product list updated to reflect current user behavior and trends. Regularly refreshing this list ensures relevance.

Do It Yourself

• Step 1: Use tools like Google Analytics or Shopify’s sales dashboard to track which products are selling the most.
• Step 2: Update your website’s homepage, product pages, and any marketing emails to include a “Popular Products” or “Best Sellers” section.
• Step 3: Test the placement and frequency of popular products to optimize conversions.

Key Takeaways

Highlighting your most popular products helps:

Build social proof, making new customers feel more confident in their purchase decisions.Increase sales by driving attention to top-performing items.Keep users engaged by regularly updating and promoting trending products.

Leveraging popular products can be a powerful strategy to increase trust and conversions on your website.