Buffer

Overview

What does the Buffer do?

Buffer is a social media management tool that helps you create, schedule, and publish content across various social media platforms. It offers features like content planning, audience engagement, and performance analytics to streamline your social media marketing efforts.

Who is the Buffer for?

Buffer is ideal for small businesses, marketing teams, and individual entrepreneurs who want to build their brand on social media without spending too much time. It's also useful for social media managers and digital marketers looking for an efficient way to manage multiple social media accounts.

What are the main benefits of using the Buffer?

- Time-saving: Automates content publishing and reporting.
- User-friendly: Intuitive interface that's easy to navigate.
- Collaboration: Permissions levels and approval flows for team coordination.
- Analytics: Provides performance insights to optimize your social media strategy.
- Engagement: Helps grow your audience with suggested hashtags and optimal posting times.

What do other users say about the Buffer?

Buffer has made sharing our story and building our brand on social media so much easier. — Luis Cancel, Managing Editor
On social, we need to be fast, efficient, and intentional. Buffer allows us to be exactly that. — Liz Gillis, Digital Marketer
For a marketing team with a lot on our plates, Buffer is a crucial tool in our brand-building efforts. — Troy Petrunoff, Marketing Manager
Buffer makes it easy for us to monitor all of our engagement and strengthen the connection with our audience. — Rodrigo Hyago, Social Media Content Manager
Buffer saves us, literally, hours and in turn helps us spread our message even further. — Joe Loria, Content Manager

How much does the Buffer cost?

Free plan for basic use, Essentials at $6/channel/month, Team at $12/channel/month, and Agency at $120 for 10 channels/month​

Use Cases for Buffer:

Streamline Social Media Operations

Buffer automates the scheduling and publishing of social media posts, reducing the time and effort required to manage multiple accounts. This allows teams to focus on creating quality content and engaging with their audience.

Enhance Decision-Making with Analytics

Buffer provides detailed performance analytics, helping you understand what content works best. This data-driven approach enables better decision-making and more effective social media strategies.

Improve Customer Engagement

Buffer helps you engage with your audience by suggesting optimal posting times and relevant hashtags. This increases the visibility of your posts and helps build a more engaged following.

Gain Insights from Data Analysis

Buffer's analytics tools offer insights into your social media performance, helping you identify trends and areas for improvement. This enables you to refine your strategy and achieve better results.