SEO is a crucial aspect of running an online business—it extends your reach, builds trust with your audience, and generates (on average) an ROI of 275%.
But good SEO takes experience that a lot of business owners and entrepreneurs don’t have time to cultivate.
That’s why website builders like Pineapple Builder have become such an important tool for business owners. They make it easier to create a custom, SEO-friendly website without having to learn code or use expensive software.
So, which website builders are best for SEO? Let’s find out.
What Is an SEO-Friendly Website Builder?
Before we dive into our list of tools, let's cover the basics—what is an SEO-friendly website builder?
What we're talking about here is a website-building tool that has features, options, or integrations that make it especially good for optimizing your website for search engine visibility. Pretty much all web builders offer some basic SEO capabilities, but the best website builders have a few extra tricks up their sleeves—things like:
AI-generated metadata
SEO scores & suggestions
Integration with Google Search Console & other SEO tools
Automatic XML sitemaps
SEO-specific templates or design options
As a result, they make optimizing your website for search engine visibility easier and faster, allowing you to focus on other aspects of SEO, like content, link building, etc.
6 Best Website Builders for SEO
In case you're in a rush, here are the tools we'll be covering below:
Pineapple Builder: Best for AI-Assisted SEO
Webflow: Best for Design-Focused SEO
Weebly: Best for SEO-Friendly Templates
Squarespace: Best for SEO Analytics
WordPress.com: Best for SEO Plugins & Integrations
Web.com: Best for Hosting & Domain Registration
Want to learn why they've made the cut? Read on.
1. Pineapple Builder
Best for AI-Assisted SEO
Wouldn't it be nice to have an SEO expert on staff?
That's the idea behind Pineapple Builder—a website builder that uses AI to generate and implement SEO-optimized content.
Pineapple AI takes information about your business and transforms it into headlines, copy, metadata, and images specifically designed to improve your SEO performance. Plus, Pineapple Builder provides you with tons of built-in SEO optimization features—from automatic sitemaps to mobile optimizations.
Key Features
Pineapple AI SEO: Automatically generates SEO-friendly content—blog posts, metadata, headlines. Also, it can inspire you with SEO Titles and Descriptions, which converts! See more examples and tutorials on how to leverage AI SEO Assistant
AI SEO Tags Generation
Intuitive Editor: Makes it easy to customize your website—no coding knowledge is required. What's more, you can generate your website with AI help, so it will match your business needs.
AI Copywriter: Have SEO, but not content? No worries, you can use AI again to create content for you. Outline new blog posts, create headlines, and refine your writing. There are 7 ways you can improve it.
AI Copywriter Workflow
In-House Analytics: Keep tabs on your website traffic, bounce rate, and other key metrics.
Website Analytics Dashboard
Pricing
Want to try Pineapple Builder out before committing? Our free-forever plan gives you limited access to Pineapple AI and up to three live pages.
Looking for more? You can upgrade to one of our two paid plans—Basic ($12/month) and Grow ($24/month)—for unlimited pages and full access to Pineapple AI.
Pros & Cons
Pros
AI-powered content creation.
Easy website customization.
In-house analytics & reporting.
Tons of template variations.
Automatic SEO optimization.
Cons
Limited free plan.
2. Webflow
Best for Design-Focused SEO
Webflow is a no-code website builder focusing on flexibility and freedom in the design department.
In addition to Webflow's impressive customization potential, users also get access to a suite of SEO-specific features. For example, Webflow offers automatically generated XML sitemaps, easily editable schema data, and robust 301 redirect management.
Plus, you can use the platform's integrated analytics tool to track SEO performance over time.
Key Features
No-Code Design: Create stunning websites without writing any code.
Robust SEO Tools: Automatically generates sitemaps, editable schema data, and 301 redirects.
Analytics & Reporting: Track your website performance with real-time data.
Pricing
Webflow has a range of pricing plans—including Starter (free), Basic ($14/month), CMS ($23/month), Business ($39/month), and Enterprise (custom).
If your website handles a lot of content, you might want to consider the CMS or Business plan—both of which come with content management systems and advanced SEO features.
Pros & Cons
Pros
Tons of design freedom.
Robust in-house SEO tools.
Lots of integrations with third-party SEO tools.
Cons
Steep learning curve.
Advanced plans are quite expensive.
3. Weebly
Best for SEO-Friendly Templates
Weebly is a solid, well-rounded website builder with a focus on helping small business owners create beautiful, SEO-friendly sites—fast.
Weebly offers a pretty robust set of SEO features—things like automatically generated & updated sitemaps, editable meta tags, and responsive (mobile-friendly) templates. There’s also a built-in optimization engine that will generate suggestions based on your website.
Key Features
Drag & Drop Builder: Create stunning websites without any coding knowledge.
SEO Tools: Boost your site's rank with automatic sitemaps, meta tags, and more.
Responsive Templates: Mobile-friendly designs to ensure your website looks great on any device.
Pricing
Weebly has a free plan that gives users access to a few basic features.
For paid plans, you have some choices to make—Personal ($5/month), Professional ($12/month), and Performance ($25/month). Most will want to skip Personal since it doesn't remove ads (for some reason).
Pros & Cons
Pros
Intuitive drag & drop builder.
Lots of SEO-friendly features.
Responsive templates for mobile devices.
Cons
Limited features on the free plan.
Paid plans can get expensive.
4. Squarespace
Best for SEO Analytics
Squarespace is a well-known website builder with powerful SEO features and handy integration with Google Search Console.
Squarespace makes it easy to keep tabs on your SEO performance by giving you easy access to keyword data, website analytics, and more. Plus, it offers users built-in SEO tools like automatic translations and local SEO suggestions—great for both local and international websites.
Key Features
Google Search Console Integration: Get an in-depth look at your SEO performance.
SEO Tools: Boost your ranking with automatic translations, local SEO suggestions, page-level controls, and more.
Analytics & Reporting: Track your site's performance and optimize for SEO.
Pricing
Squarespace has four plans, including Personal ($16/month), Business ($23/month), Commerce Basic ($26/month), and Commerce Advanced ($40/month).
Most small to mid-sized businesses will be best served by Business. With it, you get access to advanced SEO tools and analytics, as well as a suite of e-commerce features.
Pros & Cons
Pros
Lots of SEO-specific tools.
Google Search Console integration.
Great analytics & reporting tools.
Very easy to use.
Cons
No free plan.
Pretty expensive.
5. WordPress.com
Best for SEO Plugins & Integrations
WordPress.com is the world's most popular website-building platform—and that didn’t happen by accident.
It offers users an extensive range of features to help improve their SEO performance—including search engine visibility settings, built-in sitemaps, and more. Plus, the popularity of WordPress means there are thousands of SEO-focused plugins to choose from.
Key Features
Plugins & Integrations: Browse a library of SEO-focused plugins and integrations.
Search Engine Visibility Settings: Control how your site appears in search engines.
Built-in Sitemaps: Automatically generate and submit your sitemap to search engines.
Pricing
WordPress.com has a free plan that lets you get started with basic features.
For additional options, you’ll need to upgrade to one of the premium plans that range from Personal ($8/month) to Commerce ($45/month).
We recommend starting with Business ($25/month) for access to advanced features like plugins, unlimited bandwidth, and more.
Pros & Cons
Pros
Easy to set up.
Affordable pricing plans.
Comprehensive feature set.
Robust plugin library.
Cons
Limited design options out-of-the-box.
Plugin system can be confusing.
6. Web.com
Best for Hosting & Domain Registration
Web.com is a one-stop shop when it comes to website design and hosting. It offers everything from domain registration to custom web design and SEO services, all at fairly affordable prices.
In terms of SEO tools, Web.com offers a four-step SEO optimization program that includes keyword research, competitor research, on-page optimization, and website health checks.
Key Features
Competitor Research: See what your competitors are doing to rank so that you can do it better.
Website Health Checks: Monitor your website’s performance to ensure it's running at optimal levels.
Drag-and-Drop Builder: Design a custom website with ease using this simple tool.
Pricing
Web.com offers four plans:
Website ($4.95/month, renews at $15.99/month)
Website + Marketing ($7.95/month, renews at $21.99/month)
Online Store ($13.95/month, renews at $24.99/month)
Online Marketplace ($19.95/month, renews at $39.99/mo).
You can pretty easily tell which plan you’ll need by the name. If you’re looking for a simple website without all the bells and whistles, Website will be fine. If your goal is to sell online, go for Online Store.
Pros & Cons
Pros
All-in-one solution.
Affordable & flexible pricing.
The editor is very easy to learn.
Cons
SEO tools are an add-on.
Poor customer support options.
Leverage AI-Powered SEO With Pineapple Builder
SEO and web design go hand-in-hand. A good website builder should make it easy to optimize your site for better search engine visibility… while still allowing you to express your creativity!
At Pineapple Builder, we use the power of AI to make SEO-friendly web design and content creation accessible to everyone—regardless of your prior experience.
Want to give Pineapple Builder a try? Sign up for a free account.
