Offer: Foundation of Your Business
What’s Your Irresistible Offer That Sets You Apart?
Every business exists to solve a problem. Understanding what problem your business solves and how it does it is the foundation for creating a strong, effective offer. Whether you have a fully developed product or are just starting by sharing information, this section will guide you through defining and shaping your offer.
Do I Need an Offer to Start?
Not necessarily. When you’re starting out, it’s perfectly fine to focus on sharing valuable information to build trust and grow your audience. Here’s why:
Build Connections First
Start by engaging with your audience through blog posts, social media, or newsletters. Share tips and insights related to the problem you aim to solve.
Learn From Your Audience
By interacting with your audience, you’ll gather invaluable feedback about their needs, which can shape your eventual offer.
Test Before You Invest
Sharing information helps you validate your ideas before committing resources to create a product or service.
Types of Offers You Can Create
When you’re ready to develop an offer, here are common types to consider:
Physical Products
Tangible items shipped to customers.
Examples: Clothing, handmade goods, fitness equipment.
Tip: Focus on one product or a small collection to start.
Digital Products
Delivered electronically, offering unlimited scalability.
Examples: Ebooks, software, online courses, templates.
Benefit: Lower costs and global reach.
Services
Activities or tasks performed for customers.
Examples: Consulting, personal training, marketing services.
Delivery: In-person or online, depending on your niche.
Events
Organized activities for customers to participate in.
Examples: Workshops, travel packages, retreats.
Often conducted in person for a hands-on experience.
How to Define Your Offer
Start Small and Specific
Focus on one to three products or services initially.
A narrow focus helps you market effectively and deliver quality.
Define Your Core Offer
What exactly are you providing?
Write down simple descriptions, price points, and any additional details.
Example:
“We offer 1:1 marketing strategy sessions for $300/session to help small businesses clarify their messaging.”
Identify Your Unique Selling Points (USPs)
What makes your offer different?
How does it stand out from competitors?
Your USP may be based on pricing, quality, convenience, or a unique feature.
Example:
“Unlike others, our service includes a follow-up plan to ensure results.”
Niche Down
Don’t try to offer too much at once. Focus on a few core products or services.
Example:
“We specialize in consulting for personal trainers and fitness studios, helping them grow their client base.”
Set a Goal
Start with a clear objective: Build an email list, sell your first 10 products, or land your first three clients.
Adjust as you gather feedback and refine your offer.
Action Plan
Start by Sharing Information
If you don’t have an offer yet, create valuable content to grow your audience and build trust.
Test Small Offers
Launch one small product, service, or digital offering to validate demand.
Write Down Your Offer
Use this template:
"We solve [specific problem] for [specific audience] by [specific solution]. Our [product/service] helps them [benefit/result].”
Learn and Evolve
Gather feedback from your audience and adjust your offer based on their needs and preferences.
Starting small and focusing on solving a clear problem ensures you build a strong foundation for your business. As you grow, refine your offer to serve your customers better and stand out in the market.
