Analytics Glossary

Average Revenue

• Pertains to average order revenue.

• Integral to revenue attribution tracking.

Bounce Rate

• Denotes the proportion of visitors viewing just one page.

• High bounce rates? Consider setting up custom events. Interactions with custom events decrease the bounce rate.

Browser

• Displays browser brands used by visitors.

• Click on the brand for version details.

• Metrics represent percentages and unique visitor count.

Conversion Rate

• Percentage of visitors performing desired actions (e.g., newsletter subscriptions).

• Formula: (Unique conversions / Unique visitors). Values may vary depending on dashboard filters.

Current Visitors

• Reflects active visitors in the past 5 minutes.

• Independent of dashboard filters.

• Click to see active pages.

Direct / None

• Includes manual URL entries and email link clicks.

• Other visitors lacking a referrer header are also included.

Entry Pages & Exit Pages

• First and last pages viewed by visitors.

Exit Rate

• Frequency of specific page exits.

• Formula: Exits / Total pageviews for the page.

File Downloads

• Tracks file download numbers.

• Not activated by default. Create goal with an exact name File Download

• Track following file formats:

  .pdf, .xlsx, .docx,  .txt, .rtf, .csv, .exe, .key,  .pps, .ppt, .pptx, .7z,  .pkg, .rar, .gz,  .zip, .avi, .mov, .mp4, .mpeg, .wmv,  .midi, .mp3, .wav, .wma

Funnels

• Trace the visitor journey from entry to conversion.

• Coming Soon

Goals

• Track significant visitor actions (e.g., account signups).

• Can integrate custom properties. Discover more.

Locations

• Shows visitor origin by country, region, and city.

(Not set)

• Used when specific metrics can't be identified.

• Represents a minor fraction of total traffic.

Operating System

• Displays visitor OS brands.

• Click on the brand for version details.

Outbound Link Clicks

• Monitor clicks on external links.

Referrer Drilldown

• Click on a source for detailed insights on inbound links and traffic trends.

Screen Size

• Categories: Desktop, mobile, or tablet.

• Based on User-Agent HTTP header.

Source

• Lists referral sources driving traffic.

Time on Page

• Average duration visitors spend on a page.

• Timing discrepancies may arise between Plausible and Google's Universal Analytics.

Total Conversions & Total Pageviews

• Cumulative count of goals achieved and page loads.

Total Revenue

• Cumulative order revenue.

• Integral to revenue attribution tracking.

UTM parameters

• Minimize "Direct / None" traffic by tagging links.

• Supported parameters: utm_source, utm_medium, utm_campaign, utm_content, utm_term.

Unique Conversions & Unique Visitors

• Counts individual goal achievements and site visitors.

• Privacy-centric approach.

Views Per Visit (or Pages / Session)

• Average pageviews per visit, including repeated views.

Visit Duration

• Average duration visitors stay.

• Single-page visits default to 0 seconds. Set up custom events for a detailed analysis.

Visits (or Sessions)

• A session represents a visitor's activity set.

• Starts upon page entry and concludes after 30 minutes of inactivity.