✅ Website Checklist for Plumbers

Homepage Essentials

• Clear headline showing exactly what plumbing services you offer

• Immediate, visible call-to-action (e.g., "Request Emergency Plumbing")

• Easy-to-find phone number at the top

• Short intro highlighting your value (24/7 service, reliability, local experience)

Service Pages

• Dedicated pages for each main service (Leak Repairs, Drain Cleaning, Water Heaters)

• Clearly state what's included and pricing structure ("Starting from…")

• Customer testimonials or case studies specific to each service

Local SEO

• Consistent NAP (Name, Address, Phone) across website and directories

• Optimized Google My Business profile (reviews, photos, business hours)

• Local keywords like "plumber in [City]" and "[City] emergency plumber"

Trust & Credibility

• Display reviews from Google, Yelp, Facebook

• Certifications, licenses, or insurance badges visible

• Before-and-after photos of plumbing projects

Contact & Quote

• Simple, short quote request form (Name, Phone, Issue)

• Response-time reassurance (e.g., "We'll respond within 30 minutes")

• Multiple contact methods (phone, email, form, live chat)

Mobile Optimization

• Mobile-friendly design (easy tap-to-call, thumb-friendly navigation)

• Fast page loading speed on mobile devices

• Clickable phone numbers for easy calling

Blog & Content

• Articles addressing common plumbing issues and DIY fixes

• Highlight situations requiring professional intervention

• Regularly updated content for SEO and local relevance

Conversion Optimization

• Promotions and offers clearly visible (e.g., "First-time customer discount")

• Defined service areas to qualify leads effectively

• Urgency-driven language ("Get Help Now!" or "Call Before Damage Occurs!")