How to Create Profitable Packaging for Productized Services

Step-by-Step Guide to Simplifying Offerings and Enhancing Value for Your Clients

Creating packages for your productized services can streamline your operations and maximize your revenue. As your service might be generic e.g. focusing on tasks from a particular area of web design or development, you might consider going with a simple packing plan:

Simple Packaging

Use simple packaging when you have a wide range of services to offer. This approach not only simplifies your options but also requires you to detail your expertise and the specific requests you support or exclude.

1. Identify the Price point

Based on your expertise, market research, and the value provided, determine the appropriate price for your services.

2. Simple Plans

Create from 1 to 3 plans providing generic tasks support, usually differentiating by how many requests customers can have.

Custom Packaging

Custom packaging shines when you specialize in a particular area, streamlining your process to support specific requests. This option can offer immense value to your customers with minimal effort on your part.

1. Identify Your Services:

List your services, focusing on those that are easily repeatable and relevant to your niche.

2. Define Your Packages:

Determine what each package will include. You can have different tiers, with each offering more benefits. For instance, a basic package might include a single service, while a premium one might bundle several services together.

3. Set Your Prices:

Pricing should reflect the value you provide. The higher tiers should offer better value for the money, encouraging clients to choose more expensive packages.

4. Create Clear Descriptions:

Each package should have a clear, concise description of what it includes. This helps clients understand what they're getting and reduces the chances of misunderstandings or disputes.

5. Monitor and Adjust:

Keep track of how well your packages are selling and, if necessary, adjust prices or what's included based on customer feedback and market trends. This allows you to stay competitive and meet your clients' changing needs.

By following these steps, you can create packages that are not only profitable but also beneficial for your clients.