100+ Best Practices For Websites

Stick to Familiar Patterns on Your Website

Websites with familiar layouts have a 25% higher retention rate!

Your Visitors Run Away?! Get Straight to the Point

55% of users abandon a site if it takes too long to find what they need!

Make Your Audience Feel Seen! Focus on Customer-Centric Copy

134% higher conversion rates come from customer-focused messaging!

Answer Key Questions to Improve Conversion

Addressing key questions can lead to a 50% increase in conversions!

Help Prospects See Themselves as Heroes

Customers are 80% more likely to engage when they can envision benefits!

Is Your Message Confusing? Test for Clarity in Your Copy

Confusing copy can lead to a 40% drop in user engagement!

Ugly Websites Can Convert Better—Learn How! Prioritize Content Over Design

Basic sites can outperform stunning ones if they deliver clear content!

Secrets to Conversion! Customer Awareness Stages

Understanding awareness stages can boost conversions by 60%!

Turn Visitors into Buyers!

Clear service pages can increase inquiry rates by 40%!

Address Customer Uncertainty to Boost Conversions

Uncertainty can lead to a 70% drop in conversion rates—act now!

Ensure Readability with Appropriate Contrast

Poor contrast can reduce readability by 80%—fix it now!

Build Trust with Clarity and Specificity

Specific claims can increase conversion rates by up to 20%!

Speed Up Your Website's Load Time

Improve load times to increase conversions by up to 40%.

Write Headlines That Convert

Use these headline strategies to capture attention and boost conversions by 20%.

Enhance Site Security

Protect your website and build user trust with robust security measures and practices.

Create Engaging Content

Attract and retain visitors with content that is both engaging and drives them to convert.

Use Clear Branding

Strengthen your brand’s presence and trustworthiness with consistent and clear branding elements.

Use Clear Call-to-Actions

Drive users to take action with clear, compelling CTAs that enhance conversion rates.

Mobile-First Design

Ensure your website looks great and functions seamlessly on mobile devices, driving higher engagement.

Focus on User Experience

Enhance user satisfaction and drive conversions by prioritizing a seamless and intuitive user experience.

Enhance User Trust

Build trust with visitors through transparent practices, security features, and credible content.

Implement A/B Testing

Systematically improve your website by testing and optimizing key elements for better performance.

Simplify Navigation

Create intuitive navigation that helps users find what they need quickly, improving satisfaction and conversions.

Optimize Forms for Conversion

Increase form submissions and conversions with optimized, user-friendly forms.

Optimize Meta Descriptions

Enhance your search listings with optimized meta descriptions that attract more clicks.

Utilize Analytics Tools

Make informed decisions with comprehensive insights from analytics tools to optimize your website’s performance.

Optimize Internal Linking

Boost SEO and enhance user navigation with a strategic internal linking structure.

Utilize Responsive Images

Enhance website performance and adaptability with responsive images tailored for all devices.

Utilize Exit-Intent Popups

Retain potentially lost visitors with exit-intent popups that offer value and encourage conversions.

Leverage Social Proof

Boost conversions by showcasing genuine testimonials and reviews that build trust with visitors.

Implement SSL Certificates

Secure your website with SSL to build user trust and boost your search engine rankings.

Use High-Quality Images

Elevate your website’s visual appeal with high-quality images that engage users and support your brand.

Prioritize Above-the-Fold Content

Highlight key info and CTAs immediately for quicker engagement.

Improve Blog Readability

Make blog content easy to read for higher user engagement.

Optimize Your Blog for SEO

Improve your blog’s visibility by focusing on SEO best practices.

Use Lazy Loading for Images

Load images only when needed to improve speed and enhance SEO.

Use Content Clusters for SEO

Structure your content into clusters to improve SEO and user experience.

Create Value-Driven Content

Engage users with valuable content that addresses their needs and drives action.

Reduce Cart Abandonment

Address common pain points to lower cart abandonment and recover potential revenue.

Optimize for Mobile Search Intent

Focus on mobile users’ search behavior to capture more mobile traffic.

Limit Pop-Ups for Better UX

Too many pop-ups frustrate users; limit them for better UX and engagement.

Use Heatmaps for Insights

Visualize how users interact with your site and optimize for conversions.

Include User-Generated Content

Use authentic content from users to build trust and drive engagement.

Ensure Cross-Browser Compatibility

Make sure your site functions well on all browsers to reach more users.

Create an Irresistible Lead Magnet

Capture more leads by offering something users can’t resist.

Reduce Website Animations

Keep animations minimal to maintain fast load times and a smooth user experience.

Reduce Visual Clutter

Reduce distractions by focusing on clean, uncluttered designs.

Limit External Links

Limit outbound links to keep users focused on your content and offers.

Create Long-Form Blog Content

Long-form content ranks higher and keeps users engaged longer.

Highlight Key Benefits First

Hook users by clearly highlighting your product’s top benefits early on.

Use Targeted Exit Pop-Ups

Retain leaving visitors with targeted, value-based exit pop-ups.

Reduce Page Depth for Mobile

Keep mobile content concise and easy to navigate with minimal scrolling.

Improve Button Design

Increase interactions by designing buttons that stand out and guide users.

Personalize Your Landing Pages

Customize your landing pages for different audiences to boost relevance and conversions.

Segment Your Email Lists

Send more relevant emails by segmenting your list based on behavior or demographics.

Display Real-Time Visitor Count

Build trust by showing how many visitors are on your site in real-time.

Use Scroll-Triggered Animations

Increase engagement by using animations that trigger as users scroll.

Enable Instant Download After Purchase

Improve customer satisfaction with instant download options after purchase.

Use Hover Effects for Interactivity

Make your website interactive by adding hover effects to buttons and links.

Build Partnerships for Cross-Promotions

Boost visibility by collaborating with other brands for cross-promotions.

Optimize for Featured Snippets

Capture more traffic by optimizing for featured snippets in Google search results.

Highlight Industry Awards or Certifications

Build trust and authority by highlighting your industry awards and certifications.

Add Breadcrumbs to Long Blog Posts

Help users navigate long posts easily by adding breadcrumbs for better UX.

Build Credibility with Case Studies

Prove your value by highlighting real customer success stories in case studies.

Use Contrast to Highlight CTAs

Increase interaction by making CTAs stand out with strong color contrast.

Create a Simple Checkout Process

Make it easy for users to buy by simplifying your checkout process.

Use Infographics to Simplify Complex Info

Use infographics to make complex data or processes easy to understand.

Implement a Satisfaction Guarantee

Build trust and reduce hesitation with a satisfaction guarantee.

Offer Free Shipping to Boost Sales

Eliminate shipping costs to encourage more purchases.

Optimize Font Sizes for Readability

Improve readability by using appropriate font sizes for desktop and mobile.

Promote User Challenges or Contests

Create excitement and boost engagement with user contests and challenges.

Optimize Site for Accessibility

Boost SEO and usability by making your website accessible to all.

Create a Pricing Table Comparison

Make your pricing structure clearer with side-by-side comparisons of plans.

Include Back-to-Top Buttons for Navigation

Make it easier for users to navigate long pages with a back-to-top button.

Highlight Popular Products

Drive sales by promoting your most popular products on key pages.

Optimize for Zero-Click Searches

Appear in Google’s answer boxes to capture traffic without needing clicks.

Create Interactive Product Demos

Let users try before they buy with interactive product demos.

Optimize Your Footer for SEO

Boost SEO and navigation by optimizing your website’s footer.

Use Microcopy to Guide Users

Use microcopy to make your website more user-friendly by guiding users at every step.

Add Live Chat for Instant Support

Give users instant answers with live chat to improve engagement and conversions.

Create Seasonal Promotions

Keep your audience engaged and boost sales with seasonal promotions.

Use Minimalist Design for Speed

Speed up your site by using a minimalist design approach.

Promote Referral Programs

Encourage customers to refer others by offering rewards through referral programs.

Offer a Free Trial Without a Credit Card

Get more users to try your product with no-credit-card free trials.

Use Descriptive Alt Text for Images

Boost SEO and accessibility by using detailed alt text for images.

Optimize Category Pages for SEO

Drive more organic traffic by optimizing your category pages for SEO.

Create Clear FAQs for Common Questions

Answer common questions upfront with a well-organized FAQ section.

Use Countdown Timers to Create Urgency

Push users to act faster with countdown timers on limited-time offers.

Focus on Building a Community

Create a loyal following by building a strong, engaged community around your brand.

Offer Multiple Payment Options

Increase sales by offering more payment methods for customer convenience.

Highlight Customer Pain Points

Address your customer’s pain points directly to make your product the solution they need.

Enable Social Login for Faster Signup

Speed up the signup process with social login options.

Showcase Your Team for Credibility

Build credibility by showcasing your team members on your website.

Display Trust Badges on Checkout Pages

Build trust and reduce cart abandonment by displaying secure payment logos and guarantees.

Include Video Testimonials

Use video testimonials to show authentic customer success stories and increase trust.

Create Interactive Quizzes for Lead Generation

Engage users and capture leads with interactive quizzes.

Showcase Customer Reviews on Product Pages

Build trust by showcasing real customer reviews on your product pages.

Add Call Tracking for Offline Conversions

Track offline leads and conversions with call tracking tools.

Provide PDF Downloads for In-Depth Content

Offer downloadable PDFs to give users more in-depth information.

Use Product Videos to Showcase Features

Use product videos to showcase your features and convert more customers.